Joel DeYoung is Director of Technology at Hothead Games. In his 20 years in the industry, Joel has gone from commercializing facial animation technology to producing games for consoles, but he found his true passion in the mobile space. He has co-produced three of Hothead’s beloved Big Win games and now oversees all technology aspects of the company including server infrastructure, cross-platform game engine and analytics systems.
“Analytics have created an unprecedented opportunity for mobile video game publishers to gain a deep understanding of how players interact with their games. The effective deployment of analytics in your organization can have a real impact on your game KPIs and can ultimately make the difference between a hit title and a total flop.”
Read Joel’s full discussion on the importance of analytics for Mobile Development here: